The Mobile World Congress (MWC), one of the most prominent technological events worldwide, began this Monday and until next Thursday, February 29, it will host industry giants such as Telefónica. The telecommunications company will offer its visitors an immersive experience and demo areas dedicated to highlighting connectivity and entertainment that unites the real world with the virtual one.
The “Telefónica Open Gateway” demo will show an innovative way of experiencing sport thanks to the possibilities offered by APIs (lines of information exchange code) from Open Gateway, an initiative that was presented at the MWC 2023. The company shows a real case in which the user will be able to immerse themselves in a multi-camera sporting event – in this case the Copa del Rey in ACB basketball on Movistar Plus+–, with an immersive 180 or 360 degree perspective, with the best viewing experience and in real time without interruptions.
To recreate this experience the telecommunications company has counted on YBVR, a leading company in the virtual reality sector in the United States that works on the generation of inversive streaming for multi-device applications. “On this occasion, they relied on the AWS Edge offered by Telefónica Tech, transmitting with low latency and immersive cameras distributed by the José Mª Martín Carpena Sports Pavilion in Málaga the Copa del Rey basketball competition of the acb and power thus achieving all the angles and data necessary to offer an innovative and enriched experience.“explains Telefónica.
Immersive gaming experience
The company has also presented the “Telefónica Edge Haptic Arena” demo at the MWC, a “unprecedented” multi-sensory immersive gaming experience which makes use of cutting-edge extended reality graphics and haptic technology that allows touch-related sensations to be incorporated into the game.
“This combination allows players Compete in a high-definition futuristic virtual world where the low latency of communications makes it easy to maintain a highly dynamic one-on-one match by virtually throwing balls that bounce against each other and with all the obstacles in the virtual environment, with the one who achieves the most hits on his opponent winning,” they explain from Telefónica. Likewise , haptic technology allows the player to feel the balls hit on their body, since These have a special vest that allows the sensations to be transmitted.
These types of immersive solutions They allow the generation of extended reality (XR) experiences of a “much higher” quality or reduce the complexity of XR devices and their battery consumption, since the viewer becomes a video player, while the rendering or generation of graphics remains on the network. Furthermore, these solutions can not only be incorporated in the world of gaming, but also in the education and entertainment sector, emergency training and security; health training and even immersive rehabilitation therapies, among others.
In the development of this pilot, Telefónica has collaborated with the Spanish startup Extendra, a technology company specialized in the creation of virtual reality applications that respond to the specific needs of different industries and sectors of activity, guaranteeing a “unique and memorable” experience for the end user.