Seedtag is a Spanish company founded in 2014 by two former Google employees, Albert Nieto and Jorge Poyatos. It is one of the largest Spanish scale-ups that borders on being considered a unicorn thanks to its contextual AI technology, which allows it to analyze thousands of articles per minute and provide a human-like understanding of consumer interests. This allows the delivery of targeted ads that are more effective and less intrusive and also escapes all the controversy surrounding cookies.
With more than 600 employees in 17 different markets, Seedtag offers contextual advertising solutions that allow brands to display relevant and personalized ads based on the content of the articles and in different formats, such as photos, videos and streaming, respecting the privacy of users. users.
After attracting large international brands as clients, the United States is now one of its major target markets after the purchase of Beachfront.
We talked about all these issues (how the idea was born, how it works, privacy and future challenges) with Jorge Poyatos, the Co-CEO and Co-Founder of Seedtag.