Product Hackersthe renowned growth consultancy, has announced the launch of AI Hackersits new vertical specialized in the Development of Artificial Intelligence (AI) solutions and advanced technology. This new approach seeks to explore how AI can help their clients grow, optimizing processes, creating new growth levers and developing AI-based products and solutions to face the biggest challenges and opportunities in the market. AI Hackers was born with the aim of integrating AI as a fundamental pillar in the growth strategies of companies. Led by Frankie Carrero As CEO, a leading figure in the AI sector in Spain, and Luis Martin As a CTO, AI Hackers consists of a team of engineers and business specialists with deep knowledge in applied AI. Carrero has vast experience, having led a team of more than 300 professionals in VASS and led AI projects in companies such as Zara and DoofinderAs for Martin, he has been a key pillar in Product Hackers, a company of which he is now a partner, and previously having worked as Tech Lead and contributing their experience as PhD in Artificial Intelligence.
Luis Díaz del Dedo, CEO of the Product Hackers group, explains that “the jobs that AI can replicate first are digital ones. It’s not going to mine or plant plants, but it can generate content, analyse data, draw conclusions from it.” The real context in which AI currently plays, he continues, is that it will end up performing certain activities “thirty times better than a person, so we have to adapt to this new order.” One of IA Hackers’ main premises is the successful implementation of this technology in companies. The project led by Carrero and Martín “is one third technology, one third digital product and one third implementation,” says Del Dedo. “It is important to train employees, to tell them that they will not lose their jobs if they learn to use AI, unlike if they reject it. There will be opposition to AI in a few months, and that is like rejecting the computer as a means of work.”
“Artificial transformation will have a greater impact than digital transformation”
The launch of AI Hackers responds to the growing importance of AI in business growth strategies. According to Carrero, artificial transformation will generate a greater impact than digital transformation.” Under this premise, AI Hackers seeks to be the engine that drives companies through transformation that AI is bringing to the market.
Over the past two years, Product Hackers had already begun to integrate AI-based tools and approaches into its services, highlighting the creation of eXperimentoran in-house tool that automates business experiments and proposes new growth strategies for its clients. With AI Hackers, this AI integration is raised to a new level, offering customized solutions that respond to the specific needs of each client.
Growth forecast and expected results
According to the company’s forecasts, AI Hackers expects to generate around 500,000 euros in 2025, building on the many clients it will begin working with in September 2024. This forecast marks a solid start for the new division, aligned with Product Hackers’ strategic focus on continuing to focus on innovation and data-driven growth.
Meanwhile, the Product Hackers group continues to expand. Last year, The company had a turnover of 3.9 million euros, and this year, with 5.7 million euros closed to date, expects to exceed 6 million euros before the end of 2024. By 2025, the company projects 50% organic growth, to which it hopes to add additional growth through acquisitions or corporate operations.
A business group in full expansion
Product Hackers has been recognized for its innovative, data-driven approach to helping tomorrow’s leading brands grow sustainably. Its clients include big names such as Zara, Hawkers, Mapfre, and Stradivarius, as well as emerging brands and scaleups such as Blue Banana and PDPaolaIts mission is to find the best levers for growth for each client, adapting to an environment of continuous and accelerated change.
With the addition of AI Hackers, Product Hackers continues to expand not only in Spain, where it maintains 90% of its business, but also internationally. The company has begun to focus on key markets such as Mexico, Chile and soon the United Stateswith the vision of consolidating itself as a global benchmark in growth consulting.