The energy sector faces one of the moments of greatest transformation in its history. Added to the transition towards a more sustainable model is a profound change in consumer expectations, who are increasingly looking for simpler, digital and sustainable solutions in the management of their supply, in an environment marked by digitalization and new consumer habits. The customer no longer wants to just receive a bill, but rather understand it, control it and optimize their energy in a simple way. In this new context, niba emerges, the first neo-energy company in the Spanish market, a 100% digital company that was born with the purpose of transforming the relationship with energy.
niba was born as a neo-energetic to respond to the new expectations of the energy consumer. Its offer has to do with energy marketing, but is supported by technology developed from scratch to offer the customer a hyper-personalized experience. To do this, they have developed a platform that seeks to centralize all the procedures that have to do with energy in the home, from contracting to monitoring consumption and customer service. Thanks to the use of data and artificial intelligence, its app allows the user to better understand their energy habits, receive concise information and access personalized recommendations aimed at making more efficient decisions.
In addition, niba incorporates a pioneering freemium model in the energy sector, which allows any user to know the value of the service before becoming a customer. Through the application, the person can register, upload their electricity bill and obtain an analysis of their consumption, from which the platform recommends the most appropriate plan to pay only for the energy they really need. This genuine and innovative approach facilitates access to seemingly complex information, told in a simple way and responds to a growing demand for greater control by consumers.
As part of its customer relationship model, niba always offers its best available price, both at the time of contract and at each annual renewal. The company proactively reviews market conditions and automatically updates the rate applicable to each client, without the need for the user to request it. This helps build a relationship based on trust, simplifying procedures and providing stability to the client over time.
Customer service from within
Niba’s customer service is a key pillar in its proposal. Our own team, equipped with high technological and digital skills, manages each case from a common platform, offering a digital experience, but with an important focus on accompanying clients who do not yet have basic digital skills. A model designed to reinforce a more direct and close relationship with the user.
100% green energy and sustainable solutions
All the energy that Niba supplies to its clients is of 100% renewable origin with a certified guarantee of origin. In this way, the company ensures that the energy that reaches homes is clean from its generation and contributes to a more responsible, transparent consumption model aligned with the objectives of sustainability and energy transition.
In addition, niba makes available to its users an increasingly wide range of products and tools that help them reduce their environmental impact. From sustainable mobility options, such as carpooling or motosharing, to the possibility of promoting tree planting directly from the application, all these initiatives are available in niba Plus, its own marketplace, with advantageous conditions for those who wish to advance in decarbonization and complement the use of clean energy.