If you are a customer of Movistaryou may have noticed a rather unexpected change on your mobile screen. Since this Tuesday, The name of the mobile network no longer appears to which the terminal is connected, Movistar, but rather In its place does the legend ‘ConLaSeleccion’; as is, without spaces or accents. And this will continue as long as the Spanish team continues in the World Cup.
The initiative, which celebrates the good performance it is having in the competition, aims to make the company’s sponsorship visible as the official network of the Spanish National Teamas explained in a statement. Telefónica has not made public the amount of the agreement, although the alliance places Movistar among the main sponsors of the RFEF.
The new name began to roll out on July 7one day after Spain will surpass Portugal in eighths, It is automatic and does not affect the serviceit is purely cosmetic. If tomorrow the team loses to Belgiumon Saturday the traditional Movistar will return to the mobile screens of its customers. If the team manages to reach the final, it will continue until Sunday, July 19date on which the world champion will be decided.
‘ConLaSeleccion’ is progressively reaching mobile phones for both private and business customers and Movistar hopes it will be on all of them. before the quarterfinal match. If it still doesn’t appear, it could also be because ‘with less updated SIM cards’ it is necessary to restart the terminal so that ‘ConLaSeleccion’ appears instead of Movistar.
The measure, although unusual, has a precedent in the pandemic. In 2020, Vodafone decided to recommend its clients to stay at home to avoid contagion by replacing the name of their network with the indicator ‘VF StayHome’again without accent.
In the company statement, Aitor GoyenecheaDirector of Advertising and Brand at Telefónica Movistar Spain, explains that ‘brands tell stories about what they sponsor, but we also want to be part of those stories. Through the ConLaSeleccion initiative, in addition to reinforcing the social and cultural commitment in our country, We’ve taken our support to a place that millions of people look at several times a day: their mobile screen.; a simple, visible and literal way to demonstrate what it means to be the official network of our National Team. We have the best network to access the most innovative technology and reaffirm Telefónica’s commitment to becoming the best way for citizens to access digital technologies.’