Nowadays, Google Discover is the main source of traffic to the media. The role that a decade played social networks such as Facebook and others to bring visits to the websites has been replaced by this Google function that shows personalized content to each user without having to search. That’s why, Any change that Google makes has an impactand now you are preparing an important one.
Last month, it already introduced some more or less subtle, such as modifying the size of the images and changing the name of the source of information to give more weight to the holders. Now he is testing a new change that, curiously, is in the opposite direction.
Discover is one of the reasons why clickbait (A striking headline, although it does not reflect the real content of the news) Free Campa at ease between the media, and perhaps that is not what the most needs to be a platform that serves more quality content. The platform shows contents based on interest, activity history and user location. The system uses artificial intelligence algorithms To select and order news, articles, videos and other relevant content. It is not a social network or a chronological feed, but a recommendation system that adapts the content in real time and seeks to keep the user hooked to the screen as long as possible.
Extracts before the headlines
The new change remains prominence to the headline of a news to give it to the contentincluding an extract of the article with which the user, in theory, can be made a better idea than he will find. According to 9to5google, the new design shows these previous views directly under the image and before the holder, which is preceded by a script. A clear movement against the aforementioned Clickbait.
Surprisingly, in the times that run, These are not summaries made by the like those currently showing Google in your search engine. What Discover shows is the first paragraph of the article, or part of it if it is very extensive. According to the medium, The change is being displayed gradually In the Google app, both for Android and iOS. It is expected that you reach the version with more accessibility of Discover – in the Android mobiles it is accessed from the home screen sliding your finger to the right – later too.
Will this improve the quality of the content you select? That depends to a large extent that the user does not fall on the clickbait so that the system is not recommended, but what is certain is that Journalistic practices will adapt to this change To get the desired click on your news.