The change in the subscription model Disney+ continue forward. Following the introduction of two new subscription plans in Spain and the price increase at the end of last year, The end of shared accounts already has a date.
Bob IgerCEO of Disney, has announced in an interview with CNBC that the prohibition of sharing an account between different households will arrive in June. “We will do it first in some markets, but we will advance significantly in a short time, with a full launch in September“Iger did not comment on which markets the measure will reach in June, which has already been in force in Canada since September and in the United States since March. Therefore, In the case of Spain it could be in any of the two announced months.
This decision follows the path started by Netflixwhich has helped it recover its growth after the drop in subscribers in 2022, and which they have also signed up for Max and Prime Video. Disney+ will also give the option to add users to the account, even if they are in another location, for an extra monthly amount.
The company has not clarified how it will determine whether an account is being shared, other than that it reserves “the right to analyze the use of your account to determine compliance with this contract.” Home means “the collection of devices associated with your primary personal residence, to the extent they are used by persons residing therein.” Failure to comply with the prohibition may lead to account suspension.
In the presentation of the company's results for the last quarter of 2023, Hugh JohnstonCFO of Disney, noted that users suspected of improperly sharing an account They will see a notice on their devices inviting them to have their own.
Currently, subscription to the plan Standard with ads has a cost of 5.99 euros per month without the possibility of annual contracting. It offers a maximum video quality of 1080p/FHD, without downloads and with simultaneous playback on 2 devices.
The plan Standard it has a price of €8.99/month or €89.90 per year and offers the same features as the previous one, but adding downloads and without ads.
Finally, the plan Premium costs €11.99/month or €119.90 per year. Raise the resolution up to 4k UHD, offer HDR, simultaneous playback on 4 devices and Dolby Atmos.