The bicycle takes up little space, does not need fuel and can turn a daily commute into a form of physical activity. But for decades it has had to compete with a difficulty: the distances, the slopes and the effort required to get to work or navigate a city. Power assist has changed that equation. And it has also opened an opportunity for companies that no longer understand the bicycle as a set of frame, wheels and transmission, but as a technological system in which the engine and software play as much of a role as the mechanics.
That is the terrain in which AMFLOW operates, a brand that has sold 30,000 units of its first model since its launch. According to the company, the Avinox propulsion system was one of the keys to that initial success. Their proposal is based on a simple question: what does each type of cyclist really need? Anyone who hikes mountain trails looks for power and a reliable, removable battery.; Anyone who uses a bicycle daily needs autonomy, easy charging and anti-theft solutions. AMFLOW maintains that its difference is in combining hardware and software development to respond to these uses, instead of simply incorporating components.
Avinox allows you to understand that philosophy. Its first generation, presented in 2024, integrated an engine weighing just 2.52 kilos capable of delivering 105 Nm of torque, an assistance force that practically doubles that of many conventional urban engines, and reaching peaks of 850 watts… An average cyclist, in “ride mode” generates between 100 and 150 watts of power, an 850 motor is like having a professional cyclist on board. and on the way down. The good thing is that the engine does not limit itself to delivering power: it adapts its response to the cyclist’s effort. Since that first version, Amflow has improved cooling, efficiency and noise reduction systems.
The electronics also allow integration of navigation, connection with the telephone, anti-theft functions and assistance settings linked to parameters such as heart rate. It’s not just about adding a screen to the handlebars, but about the software intervening in how energy is delivered and the relationship between human effort and the engine.
The arrival of Amflow comes at a time of market growth. In Spain, 234,880 electric bicycles were sold in 2025, 20.5% more than the previous year. They represented 21.5% of all bicycles marketed and, within the urban category, 55.4% of the units were electric. The transformation has consequences that go beyond sales. A longitudinal study conducted in Germany estimated that Purchasing an e-bike could save 526.9 kilos of CO₂ per person per year. To put it in perspective, utopian, but understandable: if the entire German population traveled with electric bicycles, the savings would be equivalent to 10% of all the country’s emissions or all the CO2 emitted by the German steel industry.
The reality is that the Electric bicycles have the potential to change the way urban space is organized. An analysis published by the European Transport Studies Agency indicates that its use could reduce transport times, urban pollution and the configuration of cities, all qualities that can feed off each other. If we add to this a company that is committed to Greater autonomy, better security, removable batteries and simple and reliable connectivity, the equation has the potential to be a success.