IA tools are simplifying many tasks in many professional sectors, automating jobs that previously required one or more professionals and can now be done in much less time. Write, illustrate, create email marketing campaigns, are some of them, if we talk about their application in the field of Digital marketing.
Teresa Herrero Maortua He is a communication professional, positioning in social networks, web development and integral communication that he has shared on LinkedIn 5 usual tasks in this sector that can now be done with AI and the necessary tools to carry them out. According to Maortua, ‘every hour you save writing, analyzing or designing with AI, It’s another time to think, create or sell. It’s not about delegating everything, but using your energy where you contribute more value. ‘
Write for blogs, emails and social networks
Content creation to have the Internet presence is fundamental in many marketing campaigns. If you have a hard time generating a lot of texts to publish on blogs and social networks or for marketing emails, AI is your friend. Maortua recommends using ‘Chatgpt for ideas and base writing, Notion ai to structure articles and Grammarly either Languagetool to review tone and clarity ‘.
Email marketing
If you are doing an email marketing campaign, ‘Send the same email to your entire database no longer works’. With AI, they can be segmented and customized much more quickly. For this purpose, the recommended tools are ‘MAILERLITE (Marketing Email Platform) + Ia For line lines that open more, Activecampaign either Brevo (formerly Sendinblue) (Marketing Automation and Client Relationship Management (CRM)) with automated logic, Instantly.ai For Cold Emails with Ia ‘.
Metric analysis
The study of metrics is another aspect of marketing that facilitates, allowing them to analyze and extract information in a conversational way. For Maortua, the best tools are ‘Google Looker Studio + GPT For automatic interpretation of Kpis, Piwik Pro + Ia for privacy + analysis and Metricole with Ia For net yield summary ‘.
Visual designs
The creation of synthetic images from text indications also greatly facilitates the work of designers and even helps to do without them. Maortua points out that ‘AI can help you generate images, videos, logos or Presentations Without Photoshop‘, being his favorite tools’Canva with Magic Design, Midjourney either Dall ยท e For illustrations, Gamma.app For presentations with pro -minutes design ‘.
Conversion funnel design
In marketing, a conversion funnel or funnel It is a model that represents the route made by a user since it shows interest in a product or service until it finally performs an action such as a purchase or a subscription. The expert recommends’Zapier + GPT For personalized automation, Manychat either Tidio With smart chatbots, Systeme.io To set up entire funnels with ia. ‘